| AEO & GEO |
AEO (Answer Engine Optimization):
Introduction to AEO – Difference between SEO and AEO – Understanding answer engines (Google snippets,
voice assistants, chatbots) – User intent and question-based search analysis – Structured data and schema markup
– Content formatting for featured snippets – Voice search optimization techniques – Natural language processing
basics – Creating concise and authoritative answers – Optimizing FAQs and conversational content –
Measuring AEO performance and analytics – AEO best practices and future trends.
GEO (Generative Engine Optimization):
Introduction to GEO and generative AI systems – How generative engines retrieve and generate content –
Differences between SEO, AEO, and GEO – Optimizing content for AI-generated responses – Entity-based
content structuring – Prompt-friendly and context-rich writing – Content authority, trust, and E-E-A-T
signals – Data sources and training influence on generative models – Brand visibility in AI answers –
Ethical considerations and bias in generative engines – GEO tools, metrics, and performance tracking –
Future scope of GEO in AI-driven search
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